About

The School Marketing & Branding Masterclass will focus both on the fundamentals and implementation of school marketing strategies:

• Introduction to school marketing: Why schools need marketing and implementation of the market orientation in school markets
• Transitioning from marketing for business to educational marketing: the 7 Ps of school marketing
• School branding: the need for a cohesive message.  and development of a school’s story
• School marketing as problem solving: implementing a dynamic approach for prospective parents
• Practical consideration for school marketing: internal vs. external, promotional materials, parental engagement and building a bond with the school.

Who Should Attend?

This masterclass is designed for school marketing managers, principals, administrators, school business managers/bursars, and school admissions professionals interested in leveraging school marketing and branding to help craft their message and increase enrollment.

 

Why Attend?

Delegates attending this masterclass willl

• learn to define school marketing,
• find out what the 7 Ps of school marketing are,
• work on developing school branding and school story,
• leran how to develop marketing strategies,
• discover practical examples of successful marketing from schools.

 

What To Bring?

Laptop, tablet, smart phone – or good old-fashioned pen and paper. Internet access not required.

 

Agenda

8:30 |  Arrival

9:00 |  Commencement

9:00 – 10:30 |  Session 1: School marketing introduction & 7 Ps of school marketing
In this session Arnaud will cover the

• Introduction to school marketing
• Applied definition of school marketing
• The explore7 Ps of school marketing

10:30 – 10:50 |  Tea & Coffee Break (20 mins)

10:50 – 12:30 |  Session 2: School Branding  
In this session Arnaud will cover the

• Need for a cohesive message
• Developing a school’s story
• Mistakes to avoid
• Going from mission to brand

12:30 – 13:20 |  Lunch Break (50 mins)

13:20 – 14:40 |  Session 3: School marketing strategies
In this session Arnaud will cover the:

• Problem solving: implementing a dynamic approach for prospective parents.
• Practical consideration for school marketing
• Internal vs external marketing
• Promotional materials including visual, servicescape and social media.
• Parental engagement
• Building a deeper bond with the school.

14:40 – 15:00 |  Tea & Coffee Break (20 mins)

15:00 – 16:00 |  Session 4: Topic TBA  
Session information coming soon...

16:00 |  Conclusion